Watching video How Starbucks Became An $80B Business

Published on Jan 10, 2019


Watching video How Starbucks Became An $80B Business

In its 47-year history, Starbucks has transformed from a single coffee bean store in Seattle to a 30,000 cafe international coffee power house. But massive expansion hasn't come without growing pains.

It's no secret that Starbucks has been struggling to get U.S. customers to frequent its cafes more often. While sales have been positive, the number of customer visits continues to stagnate.

Same-store sales, a key metric in the restaurant industry, have dwindled over the last 12 months as competition heated up and customers were uninspired by some of Starbucks' limited-time offerings. While comparable-store sales exceeded expectations in the fourth quarter that ended Sept. 30, rising 4 percent, much of that was due Starbucks charging more for its lattes.

Under the careful watch of Howard Schultz, Starbucks pursued a strategy of aggressive expansion in the late '80s and early '90s. By the time the company went public in 1992, it had 165 stores.

Four years later, Starbucks opened its 1,000th location, including international cafes in Japan and Singapore. Growth was so rapid that, just two years later, Starbucks opened its 2,000th cafe.

While unit expansion helped boost sales throughout the last two decades — Starbucks has had positive same-store sales growth since 2010 — the company has now spread itself too thin.

With more than 14,000 locations in the United States alone today, Starbucks has cannibalized its own sales. The company is regrouping and rethinking its expansion. It is expected to shutter 150 underperforming locations in 2019, three times the amount it typically does.

Compounding its problems are changing consumer preferences, an issue CEO Kevin Johnson has addressed with investors. People are shying away from sugar-laden calorie bombs, which happen to be one of Starbucks' staples. In 2015, sales of Frappuccinos were 14 percent of Starbucks revenue. However, in the first half of 2018, Frappucino sales were down 3 percent — and accounted for only about 11 percent of the company's revenue.

Making matters worse, Frappuccino sales also were hurt by a lack of innovation, analysts said.
» Subscribe to CNBC:

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news:
Follow CNBC on LinkedIn:
Follow CNBC News on Facebook:
Follow CNBC News on Twitter:
Follow CNBC News on Google+:
Follow CNBC News on Instagram:


How Starbucks Became A $80B Business
Video clip Watching video How Starbucks Became An $80B Business full hd, ptdown video Watching video How Starbucks Became An $80B BusinessWatching - definition of watching by The Free Diction, NYT Watching - The New York Times, Watching | Definition of Watching at Dictionary., Watching Synonyms, Watching Antonyms | Thesaurus., Watching (TV Series 1987–1993) - I, Watching - Wikipedia, Watching You by Lisa Jewell -, Rodney Atkins - Watching You (Official) - YouTube, Netflix - Watch TV Shows Online, Watch Movies Onl, Stream TV and Movies Live and Online | Hulu,
Page: watching tv, watching you, watching grass grow, watching movies, watching synonym, watching airplanes, watching you meme, watching you lyrics, watching the detectives, watching ibm, watching the wheels, watching scotty grow, watching paint dry, watching you rodney atkins, watching the wheels lyrics, watching eyes, watching a movie, watching meme, watching over, watching television, watching definition, watching wrestling, watching free movies online, watching spiderman homecoming fanfiction, Video posted by youtube


Have you seen this video yet?

HOT BOY PHỤ HỒ HÁT - Xin Em Đừng Khóc Vu Qui - HAY HƠN CA SĨ

HOT BOY PHỤ HỒ HÁT - Xin Em Đừng Khóc Vu Qui - HAY HƠN CA SĨ

4:35331 views
Hot Boy Kasino

Hot Boy Kasino

cute and hot boy on tiktok 2019  part 1 ❤️

cute and hot boy on tiktok 2019 part 1 ❤️

0:15134 views
#traidep #tuanbo Tuấn Bo hot boy Tik Tok làm điên đảo chị em🙄❤

#traidep #tuanbo Tuấn Bo hot boy Tik Tok làm điên đảo chị em🙄❤

4:0213 views
Hot Boy (feat. Dame Michaels)

Hot Boy (feat. Dame Michaels)